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You’re all probably well aware that I get my hands dirty when it comes to content marketing. I’ve explained (in detail) how our agency ensures our own projects, as well as client projects, address pain points with our content marketing campaigns. 

In my previous posts, I shared examples for how orthodontists, dentists, plastic surgeons and lawyers can research/come up with advanced content strategies for their target demographic. 

In this post, I am going to put it all together with a general template of what you can do to dominate your industry, regardless of budget.

Audience Research

I use various tools to collect data. Without these tools and how our team puts information on a content calendar, we would never be where we are today. 

However, having tools is not going to have you succeed. It’s what you do with the information and how you plan your strategies. 

We’ll start by going over the tools and which parts I use to gather my data first. Then, we’ll talk about how we’ll put it together on a content calendar.

These tools cost money. There’s simply no way you can do this for free, so keep this in mind before reading on. 


Ahrefs is one of the best tools out there. They help you determine where you stack up versus the competition, research keyword competitiveness, come up with keyword clusters and determine what it will take to rank for target keywords. 

There are already a ton of resources out there that explain how to use Ahrefs better than I could ever chronicle in this article. Here are a few resources to get you started:

  1. How to do keyword research for SEO
  2. How to do an SEO competitor analysis
  3. How to do a basic backlink audit

If you’re more of a visual learner, here’s a short clip on how to do keyword research with Ahrefs:

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