Blog
An advanced digital marketing blog
Details of the May algorithm update on a pet project
In June, I spoke about the results of the May algorithm update and the lessons I’ve learned. Well, I am still learning and making...
My May 2022 Google algorithm results & lessons
I am going to do something different with this post. It has always been about strategy and processes for the last two+ years. Since the...
Ranking a new plumbing business in Dallas Texas
It has been a while since I picked a random business for an SEO case study. I think it’s time we get back to the game. I am not going to get...
Using the layover strategy for bottom-funnel traffic
I am going to share a thought I’ve had for two months. I call it, the layover strategy. You can use this strategy for your businesses or...
Taking multiple spots on SERPs by investing in multiple web assets
I am going to talk about a tactic I’ve never spoken about. It’s called the Dragon with 7 heads strategy. I am kind of happy that I am underground....
Dominating local search with dedicated location pages
Over the past few years, we’ve picked up ways to dominate rankings in multiple industries. However, we’ve always wondered how to rank in multiple...
A new approach on content strategy
I’ve grown substantially since I started my first website when I was 14. That was 22 years ago and all I cared about was putting up a page, making...
Advanced SEO tactics: eCommerce canonical tag strategy
For this article, I want to talk about the ugly child of SEO, the dreaded canonical tag. I’ve seen websites without canonical tags doing fine, and...
Does website speed affect rankings – A close look at 4 web assets & their results
For my next post, I am going to focus on how speed has affected the rankings and revenue growth of our top four web assets. I’ve always...