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A new approach on content strategy

A new approach on content strategy

I’ve grown substantially since I started my first website when I was 14. That was 22 years ago and all I cared about was putting up a page, making as much money from it as I could before moving on.  When I started a digital marketing career and worked with...
How we apply pain-point SEO to convert traffic into leads

How we apply pain-point SEO to convert traffic into leads

As SEOs, we’re used to spending countless hours digging around keyword tools like Ahrefs and SEMrush. No more!  What do we do now? We focus on a strategy called pain point SEO.  Pain point SEO focuses on the pain points of a target audience and the keywords...