by Puya | Jun 3, 2024 | Digital marketing, eCommerce
It has been a while. I’ve stepped back to focus on our business, travel with my wife, focus on my mental health, plan for my future, and look inward. Enough about my personal life. I need to share my thoughts, projects, and tests. Let’s get back to work. Multiple...
by Puya | Oct 5, 2023 | eCommerce
Those of you following my progress from the last few posts will notice that I am only discussing updates to our eCommerce website. There are other projects, but this one is too important and complements our growing YouTube channel. I will discuss UI and UX...
by Puya | Jul 29, 2023 | eCommerce
I am not lazy, and I promise you that. I promised myself I would gather my thoughts into a post once a month, but I’ve betrayed myself with that goal. Although, I’ve been a little defeated with the one website we’ve invested everything into. Nevertheless,...
by Puya | Dec 14, 2021 | Digital marketing, eCommerce, SEO
For this article, I want to talk about the ugly child of SEO, the dreaded canonical tag. I’ve seen websites without canonical tags doing fine, and I’ve also seen large eCommerce websites completely botch their traffic by incorrectly tagging their category, filter and...
by Puya | Jun 6, 2021 | Digital marketing, eCommerce, SEO
I’ve used VitaSave as an example in posts before (see my Category page optimization and eCommerce search template posts), because they’ve won me over as a customer, but I regularly spot areas of their site that could use a bit of optimization. Overall, I’d...
by Puya | May 13, 2021 | Digital marketing, eCommerce
Your search template is the forgotten child of smaller eCommerce websites. Ever consider why we all heavily use the search option for larger websites? Why do we not take it seriously for our own projects? It’s not hard. You just need a good developer and a good...
