by Puya | Nov 15, 2021 | Digital marketing, SEO
For my next post, I am going to focus on how speed has affected the rankings and revenue growth of our top four web assets. I’ve always studied our websites, what thought leaders are saying, what Google is recommending and what the general competition is doing...
by Puya | Jun 6, 2021 | Digital marketing, eCommerce, SEO
I’ve used VitaSave as an example in posts before (see my Category page optimization and eCommerce search template posts), because they’ve won me over as a customer, but I regularly spot areas of their site that could use a bit of optimization. Overall, I’d...
by Puya | May 13, 2021 | Digital marketing, eCommerce
Your search template is the forgotten child of smaller eCommerce websites. Ever consider why we all heavily use the search option for larger websites? Why do we not take it seriously for our own projects? It’s not hard. You just need a good developer and a good...
by Puya | Mar 10, 2021 | Digital marketing, eCommerce, SEO
Who can refuse free links? Especially when you can instantly boost the authority of your most important pages instantly. I’ve seen firsthand when we’ve used eCommerce link building and have seen great improvements in our rankings. Our team has tested different ideas....
by Puya | Feb 15, 2021 | Digital marketing, eCommerce
Your product pages are one of the last places a prospective buyer will visit before making a decision. Depending on the demographic and eCommerce website, the user UI/UX and copy vary drastically. I am not going to sit here and tell you that there is a...
by Puya | Jan 27, 2021 | Digital marketing, eCommerce
One of the most important aspects of having an eCommerce website is your category pages. Category pages pack a lot of ranking power and help a visitor quickly navigate through your product list with ease. I’ve been working with digital marketing for more than fifteen...