by Puya | Dec 14, 2021 | Digital marketing, eCommerce, SEO
For this article, I want to talk about the ugly child of SEO, the dreaded canonical tag. I’ve seen websites without canonical tags doing fine, and I’ve also seen large eCommerce websites completely botch their traffic by incorrectly tagging their category, filter and...
by Puya | Nov 15, 2021 | Digital marketing, SEO
For my next post, I am going to focus on how speed has affected the rankings and revenue growth of our top four web assets. I’ve always studied our websites, what thought leaders are saying, what Google is recommending and what the general competition is doing...
by Puya | Oct 21, 2021 | SEO
It has been a while since I’ve posted an article. I’ve been in the middle of a move and frankly needed some time off. I am back though and will continue posting at least one article a month. In this post, I am going to write about what works for me. Others have...
by Puya | Aug 3, 2021 | SEO
As SEOs, we’re used to spending countless hours digging around keyword tools like Ahrefs and SEMrush. No more! What do we do now? We focus on a strategy called pain point SEO. Pain point SEO focuses on the pain points of a target audience and the keywords...
by Puya | Jun 6, 2021 | Digital marketing, eCommerce, SEO
I’ve used VitaSave as an example in posts before (see my Category page optimization and eCommerce search template posts), because they’ve won me over as a customer, but I regularly spot areas of their site that could use a bit of optimization. Overall, I’d...