by Puya | Oct 22, 2024 | Digital marketing, eCommerce
Many of you have read my work, follow me on Twitter, and met me. Some of you have even given me advice. It’s probably clear that we’re in heavy equipment, so there is no reason for me to hide the fact. Something we’ve always wanted to improve is addressing...
by Puya | Jun 3, 2024 | Digital marketing, eCommerce
It has been a while. I’ve stepped back to focus on our business, travel with my wife, focus on my mental health, plan for my future, and look inward. Enough about my personal life. I need to share my thoughts, projects, and tests. Let’s get back to work. Multiple...
by Puya | Oct 5, 2023 | eCommerce
Those of you following my progress from the last few posts will notice that I am only discussing updates to our eCommerce website. There are other projects, but this one is too important and complements our growing YouTube channel. I will discuss UI and UX...
by Puya | Jul 29, 2023 | eCommerce
I am not lazy, and I promise you that. I promised myself I would gather my thoughts into a post once a month, but I’ve betrayed myself with that goal. Although, I’ve been a little defeated with the one website we’ve invested everything into. Nevertheless,...
by Puya | Dec 14, 2021 | Digital marketing, eCommerce, SEO
For this article, I want to talk about the ugly child of SEO, the dreaded canonical tag. I’ve seen websites without canonical tags doing fine, and I’ve also seen large eCommerce websites completely botch their traffic by incorrectly tagging their category, filter and...
by Puya | Jun 6, 2021 | Digital marketing, eCommerce, SEO
I’ve used VitaSave as an example in posts before (see my Category page optimization and eCommerce search template posts), because they’ve won me over as a customer, but I regularly spot areas of their site that could use a bit of optimization. Overall, I’d...
