by Puya | Nov 17, 2024 | Uncategorized
Our website has several important categories, most of which have hundreds of products that are essential to our growth. However, we had two categories with many products producing little revenue. I would call them aged because they’d been on our website for more than...
by Puya | Oct 22, 2024 | Digital marketing, eCommerce
Many of you have read my work, follow me on Twitter, and met me. Some of you have even given me advice. It’s probably clear that we’re in heavy equipment, so there is no reason for me to hide the fact. Something we’ve always wanted to improve is addressing...
by Puya | Jun 23, 2024 | Digital marketing
As many of you know, we’ve strategically diversified our revenue sources, not solely relying on Google traffic. The team took YouTube seriously because it gives our brand credibility and instantly boosts revenue when promoting a product. The video can also be used on...
by Puya | Jun 3, 2024 | Digital marketing, eCommerce
It has been a while. I’ve stepped back to focus on our business, travel with my wife, focus on my mental health, plan for my future, and look inward. Enough about my personal life. I need to share my thoughts, projects, and tests. Let’s get back to work. Multiple...
by Puya | Oct 5, 2023 | eCommerce
Those of you following my progress from the last few posts will notice that I am only discussing updates to our eCommerce website. There are other projects, but this one is too important and complements our growing YouTube channel. I will discuss UI and UX...
